In March, Baylor professors Jonathan Trower and Samuel Seaman were in Mexico City to present a seminar focusing on e-business in Mexico. Participants included top-level business executives from a variety of industries, including telecommunications and banking. Drs. Trower and Seaman discussed e-business strategy and implementation, along with such features as customer relationship management, security, electronic payments, and strategic planning for integrating e-business functions.
Executives learned how e-business encompasses much more than selling or buying on the Internet. Whether the interaction is business-to-business or business-to-customer, e-business is the electronic …
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